What We’ll Cover

Description | Book in Seven Sentences | From the Foreword | From the Introduction | What we’ll cover


What We’ll Cover in this Book



1. Debunk the misperceptions about what an entrepreneur is and who can be one.
2. Introduce Accelerated Proficiency with its simple component parts: the Skill Set, the Rules Set, and the Power Set.

• The Skill Set and the Rules Set provide a few master principles—the kinds of insights countless business veterans
say, “we wish we ’d known 20 years ago.”
• The Power Set is your emotional ability to step up and actually do it in the face of risk and uncertainty.
3. You’ll get an Emotional Mechanics Crash Course so you can understand how the Power Set works. With Part I in hand, you ’ll be ready to go to work.


The world’s best practitioners can think on their feet. One of their secrets is that they constantly refer to a small set of master principles—what one SEAL called his mental tool kit.

There are two main things we brought back from our journey to the heart of entrepreneurship. The first is a belief in the essence. The second is a unique tool kit for entrepreneurs based on our experiences, our observations, and the phenomenal success of Rackspace—a set of practical principles that work directly with Accelerated Proficiency and are ready for you to use on day one. Part II lays out a summary of six master aligning principles—
keys to success you can carry with you anywhere—that could only be compiled after our worldwide journey. They ’re based on hours of one-on-one discussions, analysis, and brainstorming about how Rackspace has outpaced nearly all of its competitors while remaining entrepreneurial and remarkably happy. They aren ’t official Rackspace company positions—they are the author ’s summary of what he learned from studying the company and talking endlessly with its remarkable chairman and cofounder.

Maybe six big principles don’t sound like a lot. But the fact is that the best entrepreneurs in the world can tell you everything they know about business in about an hour. The rest is the intuition they can ’t articulate—lessons they learned by experiencing successes and failures, things they know without knowing how they know. You’ll learn these lessons too as soon as you get into motion and start practicing the right principles, just as they did.


No one ever succeeds alone. Our nation needs to build a much broader entrepreneurial ecosystem , just as drivers need a highway system, carmakers, and gas stations to run their vehicles. One key part of the ecosystem involves a new kind of company that will maintain its entrepreneurial energy no matter how big it gets—because it ’s built and led by entrepreneurial DNA—and is dead set on staying that way.

These are the E-companies. Today, Rackspace and a few others are prototype E-companies, to the benefit of their engaged employees, enthused customers, and shareholders. America ’s companies have the unique opportunity and responsibility to help build the entrepreneurial ecosystem. We ’ll examine how and why…