The Authors

Author

Bill Schley

Bill Schley

Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies. He began his career as a writer at the legendary Ted Bates Advertising Agency in New York where he won an Effie Award for sales effective advertising. He later went on to create industry leading brands at companies he co-founded, as well as those he advised. In addition to The UnStoppables, his fourth book, he is author of Why Johnny Can’t Brand which won the award for “Top 5 Marketing Books of the Year” by Strategy+Business Magazine; and The Micro-Script Rules—the book that teaches how to differentiate your business in a sentence or less. He has appeared on CNBC’s Street Signs, CNN Money Online and numerous syndicated radio programs. He is an experienced skydiver, ocean sailor and a graduate of Harvard University.

Foreword Author

Graham Weston

Graham Weston

Graham Weston started his first business in 7th grade, selling organic pork with ads that read: “Go Hog Wild!” Today, he is the internationally renowned co-founder and chairman of Rackspace (NYSE: RAX), the world’s number one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwide—including over 60% of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 foundation. He is also the co-founder of Geekdom, Texas’s largest collaborative workspace that brings innovators, developers and entrepreneurs together to build ideas and start-ups. Graham and Rackspace have been featured in every major business magazine and journal and he has spoken to audiences about entrepreneurship, leadership and technology around the world. He is a graduate of Texas A&M University.